Have you ever wondered how Midjourney and Leonardo AI, Dall-e, Chatgpt can turn your thoughts into stunning logo designs, or get inspiration for your logo design projects? In this article, you will learn how you can create logo designs using Midjourney Ai and Leonardo AI.
I will share free prompts to design logos using AI, You can use these prompts with any Ai tool like Chatgpt, Microsoft copilot, Bing Image generator, Ideogram etc. However, some Ai tools aren’t good with text-based designs but these can be helpful to get inspiration and ideas for your logo projects. So let’s get started with understanding the basic difference between Midjourney Ai and Leonardo Ai.
What is Midjourney AI?
Midjourney AI is a text-to-image generative AI that produces images based on text prompts. Midjourney can help you boost your productivity and make your work speed faster. If you are stuck in between getting ideas or inspiration for your logo, graphic, or any design project, you can use Midjurney to generate visuals to get basic ideas about your designs.
It can be accessed via Discord, Midjourney currently stopped its free plans, You can choose any paid plan based on your requirements. In our previous guide we have explained the step by step process of creating AI art using Midjourney. You can read this guide to know more about creating images with Midjourney AI.
What is Leonardo AI?
Leonardo AI is another text-to-image AI tool that is an alternative to Midjourney, Leonardo currently allows you to generate images for free, it provides users 150 credits every day to generate images, You can generate stunning images using Leonardo AI for free. It comes with so many amazing features like text-to-image, image-to-image, Universal upscaler, motion, real-time art generator, and many more, to use more features you can explore its paid plans. You can access Leonardo from the web and iOS app.
Leonardo has released its new preset called Phoenix, You can create stunning designs, and text based images with Leonardo Ai phoenix preset.
How to design a logo using Ai?
To create a logo using Ai you need to have a clear idea about style, type of logo, and a little description about your idea and craft all the details in a prompt structure. A few things to consider are writing prompts for logo design using text-to-image AI tools. You can use any text to image ai tools to create logos by writing simple text prompts. Some of most popular and easy text to image ai tools are Midjounrey Ai, Leonardo AI, Dall-e Ai [ You can also access Dall-E Ai with Microsoft copilot, Bing Image and Chatgpt plus ]
Understand the brand
Whether you are designing a logo for your own business or designing for your clients, it’s very important to understand the brand’s vision, mission, target customers, business industry, and requirements for the logo.
Create a basic concept for a logo
Once you understand the brand and logo requirements, craft a description for the logo that includes all the details and requirements for the logo such as theme, style, color scheme, feel, typography, etc.
Choose the logo types and styles
Here are styles, types, themes, and designer references you can follow for your logo designs.
Mascot logo
Mascot logos are used to represent a brand with a character or mascot in cartoon style, these logos are most commonly used by fastfood brands, entertainment, gaming, or brands that taget younger demographics, Some famous mascot logos are KFC, Pringles, and Wendy’s.
Lettermark logo-
Lettermark logos consist of brand initial letters, and abbreviations to make bigger names concisely. Lettermark logos are best suitable for businesses that have complicated or longer names. Some famous lettermark logos are IBM, CNN, HBO, HP, P&G, etc. These can be used for finance, tech, media, or professional services businesses.
Emblem Logo
Emblem logos consist of icons, symbols, elements, and texts incorporated in the icon, these are most commonly used by brands with rich histories like educational organisations, restaurants, historical brands, sports, NGOs, and many more, these logos are used to show classic aesthetics. Some famous brands with emblem logos are – Starbucks, Harley Davidson, Porsche, Warner Bros, NASA, and Harvard.
Wordmark Logo
Wordmark logos are created using a company or brand name with stylish or unique customized typography to make the brand’s name memorable. Some famous wordmark logos are Coca-Cola, amazon, and Cadbury, these logos are designed using the complete name of the company with unique features. The most famous wordmark logos are Google, Coca-Cola,eBay, Oracle, FedEx
Pictorial Mark Logo
Pictorial mark logos are created using a symbol or icon inspired without any text or typography in it, pictorial mark logos are memorable and timeless. The most famous pictorial mark logos are Apple, Twitter bird logo, Target
Abstract Mark Logo
Abstract logos are created using abstract shapes, symbols, motifs, or geometrical shapes to represent the brand’s identity, vision, and values in a unique style. Famous abstract mark logos are- Nike Swoosh, McDonalds, Pepsi,
Vintage logo design
Vintage logos are inspired by ancient, or past eras, most commonly from the 20th century and earlier times, these logos are used to convey a sense of nostalgia and traditional aesthetics with classic color schemes.
These logos consist of retro typography, textures, and different types of hatch, drawing styles. Vintage logos are used by brands that aim to convey craftsmanship, heritage, and traditional aesthetics.
These logos are most commonly used by fashion brands, food and beverage businesses, lifestyle brands, vintage-inspired salons, etc. Famous logos– Jack Daniels
Hand drawn logos
Logos are drawn by hand using traditional drawing methods and then digitized by tracing by keeping the essence of hand drawing in it. These logos are usually in uneven shapes, and imperfect lines similar to drawings and sketches. Brands that aim to convey a feeling of human touch, creativity, and artistic look use hand-drawn logos for their brands.
These types of logos are most commonly used by art and craft businesses, kids educational, handcrafts, etc,
Famous hand-drawn logo– Innocent Drinks
3d Logos
3d logos are used to show depth and dimension illusion with tint and shades, light effects, perspective, and textures, these logos are used by entertainment industries, technology, gaming, architecture, etc. 3d logos make a logo stand out in a crowd and leave a lasting and memorable impression. These logos are easy to remember and visually appealing.
Famous 3d logos– Nissan, BMW, Mercedes, Sony Ericsson, Adidas, PlayStation
Graffiti Logos
Graffiti logos are inspired by Street creative arts, these are created using creative style custom typography, playful colors, and innovative imagery.
These logos are used by artists, personal brands, hip-hop artists, related to art and creative fields, and brands that target young people.
Craft prompt
To create logos you will need to have a well-structured prompt for your design, a well-crafted prompt helps generative AI tools understand your idea, and based on the prompt it generates images, the more clear and more concise the prompt you provide the better results you get.
You can follow this basic prompt structure for creating images, it is not a fixed or permanent structure you can add, remove, or switch the placements of the details in the prompt. Designers can use ChatGPT for creating logo design prompts.
Prompt for Midjourney-
[ /Imagine logotype + description + style + theme + color palette + no (to exclude things from the logo like realistic images, texts, or anything else that you don’t need in your logo)
Prompt for Leonardo ai-
Prompt section- [ Description + logo type + style + theme + color palette ]
Negative prompt section- [ things that you want to exclude in the image ]
Let’s design a few logos on Midjourney and Leonardo using the same prompt.
Follow this Prompt Structure- /Imagine logo type description + style + theme + color palette + no ] and fill in the details in it. You can move details from left to right or switch the positions of these details.
Logotype- Mascot logo, Style- illustration style, Color- orange color, best for food-related businesses, Background- plain white, at last we will use NO parameter to avoid realistic character, as I need an illustration style logo so I will add “–no + photorealistic details” at the end of the prompt
Mascot logo design for food delivery business
Prompt Midjourney- [ mascot logo design for a food delivery business, featuring Swift as a mascot, illustration style, using orange color, plain white background –no photorealistic details ]
The same prompt I will use for Leonardo Ai, except for the “–no” parameter, instead I will use the negative prompt to avoid things that I don’t want in the logo.
Emblem logo design for basketball sports team
Prompt- [ Emblem logo design for a basketball sports team “Thunderhawks”, vibrant colors represent energy and strength. ]
3d logo design for a tech startup
Prompt- [3d logo design for a tech startup, data and maths elements, 3d metallic effect, white background ]
Lettermark logo for finance business
Prompt- [ letter mark logo design for a finance business using letter HF, plain white background ]
Here we can see the logo created using the letter HF, but you can always regenerate and explore more variations, and options for the logos until you get satisfied with the final output. As Midjourney and Leonardo are not good with text designs, you can get an idea for the logo concept and then recreate it in any vector-based tool.
Vintage logo for motorbike repair business
Prompt- [vintage logo design for a motorbike repair business, retro style, muted colors, –no realistic images]
Vintage retro logo design for a photo studio
Prompt- [vintage retro logo design, for a photo studio “SnapJoy Studio”, featuring a vintage camera, cross-hatch style, faded hues, highly detailed, plain background –no realistic design]
Hand-drawn logo for children’s school
Prompt- [hand-drawn logo design for a children’s school, featuring a cute cartoon character, playful style, pastel colors, and balanced design. ]
Graffiti style logo design
Prompt- [ logo design for a painting artist, “Aria Summers” in futuristic graffiti style, vivid and playful colors, white background, highly detailed design ]
Simple flat vector logos
Prompt- [simple flat vector logo of a dog for pet food products business, white isolated on black background]
Prompt- [Minimal logo design for a coaching business, silhouette of a lion face, flat vector, white background]
Minimalist style logo design
Prompt- [ Elegant logo design for jewelry business, minimalist icon using stylized jewelry piece, gradient colors –no photorealistic ]
Prompt- [Dynamic minimalist logo design for silver jewelry business, minimalist icon, –no photorealistic designs ]
These were some logo designs created with Mijdourney and Leonardo, In some designs leonardo was better and in some designs midjourney is good, but you can try more variations by adding and removing details in prompts, regenerate variations untin you get desired outcome. Once you satisfied with final output, then you can refine it for final use.
Refine the logo
You can use any vector-based tool like Adobe illustrator, Corel draw to edit and refine your logo, or you can use this AI tool called Vectorizer, to turn your logo into vector format, You can also trasfer it into canva for final edits.
Conclusion
In this post I have shared the process of creating logo design using Midjourney and Leonardo Ai, and free promtps template to create logos for your business, using AI tools can help you boost your productivity and enhance your design process, you can leverage these tools to create unlimited design concepts, or any other images. If you are a designer then you must see these free AI tools for designers . Do you use AI for your designs and business? Let us know what is your favourite AI tool.
