Premium toothpaste ad: Kling 4 product film prompt

An 8-second premium product film for FORME toothpaste. The graphite tube rises off a grey studio floor, tilts into a slow three-quarter turn and settles into a hero hold, with the red cap as the only colour accent. Here are both prompts and the workflow.

How to make it

  1. Upload your product photo to ChatGPT and create a product sheet with the product sheet prompt below.
  2. Go to Kling AI and upload your product pictures.
  3. Select Kling 4, then set the duration and aspect ratio.
  4. Paste the video prompt, or edit it with ChatGPT or Claude for your own product. Mention your product image with @ in the prompt.
Storyboard for an 8-second FORME toothpaste product film: a graphite tube with a red cap rises, tilts and settles into a hero frame on a grey background
The storyboard and detail shots for the film. Click to see it full size.

Step 1: Product sheet prompt

This turns your product photo into one sheet of views, so the video model keeps the tube, cap and label exactly the same in every frame.

Create a professional multi-angle product sheet of the attached product. Preserve its exact design, shape, proportions, colors, materials, textures, branding, and every distinctive detail.

Include front view, front three-quarter view, side profile, rear view, top view, bottom view, and close-up detail shots of key features.

Arrange all views in a clean, organized grid on a neutral studio background with consistent lighting, realistic shadows, accurate reflections, and sharp details. Use appropriate camera angles, framing, and lighting to clearly showcase the product's construction and materials.

Ensure every view depicts the same product with consistent geometry and design. High-resolution, photorealistic commercial product photography, professional product reference sheet.

Step 2: Video prompt

Paste this in Kling 4 with your product image attached. It is timed to the second, from the reveal to the hero hold.

Create an 8-second premium product advertisement using the supplied FORME toothpaste image as the exact product reference. Preserve its graphite tube, sculptural vermilion-red bottom cap, ivory typography, proportions, matte microtexture and cool-grey studio environment. The tube remains a physically coherent, sealed product throughout.

FORMAT: 8 seconds, 24 fps, cinematic product-film aesthetic.

0.0–1.5 sec — Sculptural reveal: Begin with the complete tube upright and centered against the seamless grey background, matching the reference image. The camera starts a slow, precise push-in. A soft contact shadow anchors the product to the surface.

1.5–4.5 sec — Weightless transformation: The tube rises smoothly from the surface and becomes suspended in mid-air. It tilts approximately 15 degrees into a refined diagonal, three-quarter presentation, rotating slowly around its vertical axis just enough to reveal the tube's depth. The red cap remains securely attached. Movement is controlled, with gentle deceleration and no wobbling. The camera continues the same forward push without orbiting.

4.5–6.5 sec — Material reveal: The rotation eases to a stop with the FORME wordmark facing the camera and fully legible. The fixed upper-left key light produces a gradual change in reflected highlights across the graphite microtexture as the tube turns. A subtle rim highlight separates the silhouette from the grey background. Keep the red cap clearly visible as the principal colour accent.

6.5–8.0 sec — Hero hold: The tube settles into a perfectly stable suspended pose. The camera completes its push-in and stops. Hold the finished composition long enough to register the brand: tube dominant in frame, wordmark sharp, red cap unobstructed, soft shadow below and generous negative space around the product. End without a fade or an abrupt movement.

ART DIRECTION: Contemporary industrial-design luxury advertising. Cool light-grey seamless background (#E5E4E1), matte graphite packaging, restrained vermilion accent (#E25340), ivory typography, large diffused upper-left key light, gentle fill, subtle edge separation and soft realistic shadows. Premium optical rendering, precise geometry, tactile materials, clean tonal transitions and restrained motion blur.

SOUND DESIGN: A quiet, low-frequency tonal swell accompanies the initial rise. Add a restrained airy whoosh as the tube tilts, followed by a subtle tonal resolution as the hero pose settles. No loud impacts, cartoon effects or excessive bass.

CONTINUITY AND PHYSICS: The same single tube remains in frame for the entire shot. Preserve exact packaging geometry, cap attachment, label placement, colour and typography. Maintain a consistent background, fixed light direction and physically plausible motion. No morphing, bending, melting, duplicated products, detached cap, toothpaste extrusion, label changes, flickering, sudden acceleration, excessive rotation or camera shake. Do not invent additional packaging details or text.

Settings

Image: ChatGPT (GPT Image)
Video model: Kling 4
Length: 8 seconds, 24 fps
Aspect ratio: 16:9

Tips

  • Replace FORME, the colours and the hex codes with your own product. Keep the structure of the timings.
  • The continuity line does most of the work. It stops the cap detaching, the tube bending or paste coming out.
  • Slow, small moves look more expensive. Keep the 15 degree tilt rather than a full spin.

Want a product film like this for your brand? Tell me about your project.

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