A UGC style video that feels like a real person filmed it at home. This is one of the most requested ad formats from brands right now.
The prompt
Handheld smartphone video of a friendly woman in her twenties sitting at a kitchen table in soft morning light, she holds a small glass skincare bottle up to the camera, smiles and talks naturally, slight camera shake, real skin texture, casual home setting with plants in the background, vertical video, authentic and warm mood, no text, no logo.
Settings
Aspect ratio: 9:16
Length: 8 to 10 seconds
Motion: handheld, slight shake
Tool: any video model (I use ImagineArt and OpenArt)
Shot list
- Hook: she lifts the product into frame in the first second.
- Middle: a close shot of the bottle and her hands.
- End: she smiles at the camera, holding the product.
Tips for real looking UGC
- Ask for “real skin texture” and “slight camera shake”. Perfect looks fake.
- Keep the setting ordinary: a kitchen, a bedroom, a car.
- Add a natural voiceover after. I use Fish Audio for this.
